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With a festive interior, smiling budtenders, a clever name and a bright-beaked seabird as a mascot, Puffin is designed to blow away long-held stereotypes about cannabis and the people who use it.
Nathan Yanovitch, the founder and CEO of the cannabis dispensary at 382 George St., says there’s a whimsical aesthetic complete with wall murals and an inviting vibe awaiting customers at the dispensary’s grand opening on Wednesday, Sept. 6.
Puffin, a small New Jersey-based company whose applications to dispense cannabis has been approved by New Brunswick and the state through the New Jersey Cannabis Regulatory Commission, will be opening its first location in the city.
The dispensary, which will set up inside the former Verizon store at 382 George St., is hoping to open its doors by late spring.
Puffin, whose sly word-play name conjures images of a long drag on a joint or pipe, but uses the bright-nosed seabird as a corporate logo, will likely count its fair share of Rutgers students among its clientele.