Puffin, a small New Jersey-based company whose applications to dispense cannabis has been approved by New Brunswick and the state through the New Jersey Cannabis Regulatory Commission, will be opening its first location in the city.
The dispensary, which will set up inside the former Verizon store at 382 George St., is hoping to open its doors by late spring.
Puffin, whose sly word-play name conjures images of a long drag on a joint or pipe, but uses the bright-nosed seabird as a corporate logo, will likely count its fair share of Rutgers students among its clientele.
However, spokesman Anthony Feliciano said the company also anticipates Puffin will draw professionals from Johnson & Johnson and Robert Wood Johnson University Hospital, along with workers from the downtown’s many bars and restaurants.
One of the things that will set Puffin apart from other dispensaries and similar businesses such as smoke shops will be its open, spacious layout. It will also be bright, with newly installed light fixtures and light, natural wood counters.