Brute’s Roots, a woman-owned, family-run recreational cultivator in South Jersey, is bringing its products to market through a newly formed wholesale retail channel made up of other female-led cannabis companies.
As of Oct. 25, the brand’s signature strain, The GoodFather, is on the shelves at Valley Wellness in Raritan, URB’N Dispensary in Newark and Holistic Solutions in Atco, as well as the Brute’s Roots dispensary in Egg Harbor.
Kelly Gatto, president and owner of Brute’s Roots – the first independently owned adult-use grower in the state to launch product – said she was excited to hand deliver the first batch of wholesale orders to the three dispensaries, saying, “It is a huge milestone for our company and the industry at large, and I want to be there for it.”
By the end of the year, Brute’s Roots – which is one of two New Jersey cultivators utilizing greenhouse cultivation methods – expects to introduce additional strains, Gatto said.
Brute’s Roots, Valley Wellness, URB’N and Holistic Solutions each received their licenses through the 2019 New Jersey Department of Health’s Request for Alternative Treatment Center applications and have all overcome obstacles in becoming operational, according to Valley Wellness founder and Chief Executive Officer Sarah Trent.
“There is a real sense of comradery among the class of 2019,” said Trent. “We do not see ourselves as competitors; this industry is unique in that we are leaning on each other to succeed.”
