New Jersey’s Cannabis Regulatory Commission, along with several community partners, gathered in Trenton Wednesday to kick off the state’s first campaign promoting safe, legal weed use.
The campaign’s primary goal is to equip the public with information and resources to make informed choices about cannabis consumption, according to the CRC.
These messages will be shared through over 100 digital billboards placed across the state’s highways, as well as in bilingual ads posted in local community hubs and on social media platforms.
“The CREAMM Act, the legislation that paved the way for legal cannabis use in New Jersey, stipulates that the commission provide information for safe and responsible consumption as well as programs and campaigns to deter youth consumption,” said Jeff Brown, executive director of the CRC.
At risk populations including children and teens, people who are pregnant or nursing and those using prescription medicine are the main groups being targeted in the initiative, Brown said.
Other goals of the campaign are to prevent impaired driving, promote safe packaging of edibles and to encourage people to take advantage of cannabis delivery services, which will soon be more widely available in New Jersey.