A proposed cannabis store with the “terrible” name of “Red Bank Fire Company” will change its moniker before it opens in coming months, a representative said Monday night.
The business won planning board approval to open a marijuana dispensary in a North Bridge Avenue strip mall after promising to quickly end any confusion with the borough’s volunteer fire department.
The business has a license application pending with the New Jersey Cannabis Regulatory Commission. Under borough ordinance, it also needed a change-of-use approval of its plan to replace the China Moon restaurant in the North Bridge Avenue strip mall that includes a WaWa, Crate’s Beverages and the Windmill hot dog stand.
Immediately after introducing himself, the applicant’s lawyer, Dante Alfieri, told the board that the name “Red Bank Fire Company,” which appeared on the development permit application, would be scrapped.