Still, there’s room for improvement, the participants noted during a panel discussion at MJBizCon.
The panel – dubbed “Clash of the Titans” – focused on the culture wars that have long characterized divisions between the activists of the pro-cannabis movement and the industry’s corporate executives.
“Big business cannot survive without what cannabis culture has brought to the table,” said Wanda James, owner of Denver-based Simply Pure, a vertically integrated cannabis company.
James lambasted much of the industry, arguing that women and minorities have had too hard a time getting a toehold in the business.
She decried that as a disservice to the legacy of the marijuana plant and its cultural roots.