This year, the U.S. is expected to generate more than 85% of total global marijuana sales. While that percentage will likely decrease as the Canadian recreational cannabis market and medical cannabis markets in Europe grow, the U.S. still is probably going to make up three-quarters of total global marijuana sales well into the next decade.
Cannabis companies are turning to influencers to grow their business and get around platforms’ ad bans. MedMen, for one, is using influencers as part of a $4 million campaign around Los Angeles to show its retail outlets are in high-end shopping districts.
But even though cannabis is becoming legal in more states and gaining social acceptability, influencers are still anxious about doing weed tie-ups.
A company called MedMen is opening its first Manhattan medical marijuana dispensary Friday in the heart of one of the poshest shopping districts in the U.S. The polished retail space on Fifth Avenue sits just blocks from Bryant Park, right across the street from Lord & Taylor.