Cannabis brands want to try influencer marketing, but influencers are wary
Cannabis companies are turning to influencers to grow their business and get around platforms’ ad bans. MedMen, for one, is using influencers as part of a $4 million campaign around Los Angeles to show its retail outlets are in high-end shopping districts.
But even though cannabis is becoming legal in more states and gaining social acceptability, influencers are still anxious about doing weed tie-ups.