“The type of talent that we were trying to attract in 2017 wasn’t interested (in the marijuana sector). Now, they’re banging down our door,” said Joey Muehlstein, director of talent acquisition at Green Thumb Industries, a Chicago-based multistate operator that in 2020 hired about 1,300 people, roughly doubling its workforce.
Green Thumb received more than 700 applications for a recent job listing for a regional retail director. “We get to be very selective in who we speak to and who we’d like to interview,” Muehlstein added. “The bar is raised.”