Craft cannabis is the marijuana industry’s small-batch sector
Conversely, they say, under the wrong conditions, craft will perish and leave the space to a handful of cannabis conglomerates.
“We are in danger of rushing into implementation of this large industry so quickly and in such a way that it crushes the craft industry that does exist,” Adam Smith, president of the Oregon-based Craft Cannabis Alliance (CCA), told Marijuana Business Magazine.
“That is the main danger … that it will get crushed.”
To understand the dangers that a craft cannabis company faces, it helps to understand how industry stakeholders define “craft.”