Earth & Ivy, a recreational dispensary founded by three student-athlete alumni from the University of Pennsylvania, is set to open its doors in New Brunswick.
Located at 355 George St., the storefront will begin welcoming customers May 20 following a 9:45 a.m. ribbon-cutting ceremony.
The dispensary’s founders – Anthony Lotti, chief executive officer and a former football player; Sasha Stephens, chief revenue officer and a former soccer player; and David Ryslik, chief operating officer and a former football player – told NJBIZ they all found their way into the cannabis industry through similar circumstances.
“We are all former Division 1 athletes who have dealt with a plethora of injuries and were prescribed harsh pharmaceuticals while simultaneously being told the harms of cannabis use and how this could lead to us being dismissed from our respective teams,” they said. “We realized that this was a microcosm for society as a whole and we wanted to bring awareness to this issue.”