New Jersey’s governor is teaming up with a coalition of major cannabis brands to launch a campaign meant to educate and encourage consumers about the risks of buying marijuana products outside of regulated markets.
The U.S. Cannabis Council (USCC) is leading the “Buy Legal” effort, which was announced on Thursday in New Orleans at the Black CannaBiz Expo.
Marijuana companies including Canopy Growth, Columbia Care, Cresco Labs, Cronos Group, Curaleaf, Jushi, PAX, Viola and Wana are signed on as partners for the campaign, which is also being supported by New Jersey Gov. Phil Murphy (D).
“Since adult-use cannabis became legal in our state in 2021, the New Jersey Cannabis Regulatory Commission has established a well-regulated adult-use cannabis market that has catalyzed economic growth in our local communities and established minimum standards for safe products,” Murphy said in a press release.