Preparing for day one of legal sales in New Jersey
D’Amelio: I think it’s gonna be dank, to be honest. We’re gonna have a ton of consumers that are coming out and trying our products, and everyone else’s products.
I think it’s gonna be extremely efficient for us. (We are) trying to get product out the door as fast as possible from the retail side of things. We never rush cultivation, but I think that it’s gonna be a real live market for us (on day one).
Like all the other states that kind of went rec right away, we’re gonna have a lot of people that are gonna wanna get product on the first day. I think as The Garden State, we get to set the standard with cultivation, but also to set ourselves apart from (states) who screwed up the first time they opened up recreational. We learned from those mistakes.