Brendon Robinson and Stanley Okoro co-founded 420NJEvents as a cannabis-adjacent business. One of the many companies that serve the cannabis industry without actually manufacturing or selling cannabis products. Instead, they use their website, podcast and events to focus on education and inclusion.
The childhood friends, who refer to each other as brothers, recently partnered with celebrity activist Weldon Angelos. Their new brand, REEForm NJ, will help New Jersey’s remaining Cannabis political prisoners.
“We got into it back in 2017, when Stan had this idea,” Robinson told Northeast Leaf, in a phone interview, “This organisation as an opportunity to educate Black and Brown folks about cannabis as a business opportunity as well as cannabis as an alternative medicine.”
Robinson used a decade of experience in commercial banking to pursue the dream he shared with his lifelong friend. For the first few years, they weren’t sure if the idea would work out. However, when cannabis activists and consumers turned their focus to social equity, the new attitude offered new opportunities.
“We saw the responses to our posts,” Robinson said. “Whether it was on our website, on Instagram, on LinkedIn, you know. It really made me realize the opportunity here for us to make a difference.”