The U.S. is much better prepared, however, and Canada’s tribulations are part of the reason why: We have learned from our northern neighbor’s experiences. We know not to repeat the same mistakes. Equally important, we have a long runway of experience established in California, the nation’s largest state and a major cannabis market on the global stage.
California cannabis growers have been developing legal marijuana products since 1996, longer than everywhere but Amsterdam.
Driven by California and other states in recent years, legal marijuana growers in the U.S. have earned the reputation of creating the best products in the world, scientifically grown and tightly regulated for quality and safety. They have also mastered the analysis necessary to predict trends in consumption, allowing cultivators to adjust production in anticipation of shifts.
The genetics and sophistication underlying the U.S. cannabis industry led to better-quality flower, attracting higher prices and ensuring they are able to meet the taste requirements of a diverse consumer base. Much like wine, cannabis use is driven by a desire for a specific taste and experience directly relating back to a cultivar’s composition.
U.S. companies also have in place robust production and distribution systems to meet demand efficiently and profitably. They can be scaled up as demand rises.
Several cannabis companies, including Kings Garden, are consistently and increasingly profitable.