NJ CAN 2020—which includes organizations such as the ACLU New Jersey, NAACP, Drug Policy Alliance, New Jersey Cannabusiness Association and Law Enforcement Action Partnership—says the goal is to ensure that as many voters as possible are aware of the measure.
The 30-second spot focuses on law enforcement issues, specifically making the case that cannabis criminalization wastes taxpayer dollars and police resources that could go toward pursuing more serious crimes.
Here’s the script from the video:
“Hey, you! Let’s talk about this. Right now.
Every year, New Jersey wastes over $143 million dollars arresting people for marijuana possession. Yes—143, zero zero zero, zero zero zero.
And we make over 32,000 of these arrests every single year while murders and sexual assaults remain unsolved.
Let’s stop this waste—of money, of time—and let police focus on actually protecting people.
Vote ‘yes’ on public question one.”
After lawmakers failed to approve a legalization bill, they decided to place the issues before voters as a referendum on the ballot. If it succeeds, the legislature will then have to pass implementing legislation containing details for how the legal cannabis market will work.