Florida’s fast-growing, three-quarters-of-a-billion-dollar medical cannabis market is about to experience another surge in sales – this time from edibles.
The state health department has issued long-awaited edible production rules, and medical cannabis operators already are champing at the bit.
The expected boost to the market comes less than 18 months after Florida allowed the sale of flower, which roughly doubled sales.
“Similar to what we saw when flower was introduced in 2019, we expect that edibles will contribute to a sizable share of overall sales,” Kim Rivers, CEO of Florida-based MMJ operator Trulieve, said in a news release Thursday.