Recreational marijuana stores in Massachusetts launched back into action on Memorial Day, ending a two-month closure that might have collectively cost those retailers nearly $2 million per day.
Massachusetts dispensary operators interviewed by Marijuana Business Daily reported strong consumer demand at reopened adult-use stores on Monday.
The challenge, many said, was meeting that demand in accordance with Massachusetts’ rules for reopening, which allow preorders placed online or by phone to be fulfilled via curbside pickup.
Strong demand meets social distancing
CommCan President Ellen Rosenfeld described the Monday morning scene at her company’s recreational dispensary in Millis, southwest of Boston, as “controlled chaos” because of the technical issues with the store’s online ordering and point-of-sales software.
After working out a solution, Rosenfeld believed the dispensary was on track to serve a normal number of customers, perhaps 400-500 per day.