Comparing sales from March 7-31 to the more than nine weeks before it, “cannabis-infused beverages jumped from 1% of overall sales to 14%, beating ‘flower’ sales, which is unheard of,” marketing firm Headset reports .
Edible sales grew the most, by 28% percent, it says.
Meanwhile, sales of pre-rolls and topicals dropped by 13% each, Headset reports .
Users are clearly stocking up, experts say.
Drinks and edibles now account for the largest chunk of American cannabis markets for pretty basic reasons, they say:
- Cannabis is considered more essential amid the growing pandemic;
- People tend to drink in groups but often chose cannabis when they’re alone;
- Users are more aware of the respiratory effects of smoking or vaping.
“The level of legitimacy this brings the industry would have normally taken another decade,” Headset reports .