Gone are large gatherings of people celebrating the unofficial April 20 cannabis holiday.
The pivot has proved costly and forced companies to scramble.
Some marijuana businesses, for example, have already forked over thousands of dollars for events and concerts that no longer will happen.
Others had ideas percolating but had not yet spent much time or money executing them.
The ways cannabis businesses plan to celebrate the monthlong 4/20 celebration this year include:
- Virtual parties and concerts.
- Giveaways of cannabis accessories and swag.
- Discounts on products, such as companies offering a coin for a large purchase now and special deals for the rest of the year.
- Using social media influencers to spread their message on Instagram and Facebook.
Comments
there is going to be a 420
there is going to be a 420 special on POT TV youtube from Vancouver Canada I am a fan of PotTv on youtube
John