2. Products other than flower are gaining market share.
Like many trends that spread from California eastward, vaping in 2018 outpaced flower as the most popular method of consumption in California. Similarly, people curious to try marijuana but unwilling to smoke it are turning to edibles. Expect one of the most significant cannabis industry trends to be the continued shift away from flower and towards other methods of consumption.
Vapes: Vapes are one of the hottest cannabis products in 2019. In the first quarter of 2018, vape sales grew 69 percent total, according to BDA Analytics. CBD vape sales alone rose 105 percent over the same period.
Edibles: Regardless if we're talking chef-prepared cuisine, the humble gummy or anything in between, edibles of either the CBD and THC variety are also booming in popularity across all legal states. Here are a few statistics to show how much demand for these products increased in 2018:
CBD gummy sales grew 925 percent.
Chocolate edible sales increased 166 percent.
CBD chocolate sales are up 530 percent.