For Degelis Tufts, the last election cycle showed her the potential for cannabis. The product creator, executive and former investment banking analyst knew it was a movement she wanted to become involved in. Tufts explained to The Marijuana Times, “I believed it was un-American to not have the right to choose to consume. For me, it is a freedom issue and representative of our core values as a country.”
Using her temporary metallic tattoo manufacturing company, TribeTats, Tufts began by producing funny cannabis-themed Christmas cards. Tufts explained that the cards served as an entry into the market by having a product to sell at events. Or, as her business partner Kym Byrnes (aka Kym B) says, “If you want to be in cannabis, you gotta show up.”
Together Tufts and Kym B launched a CBD lifestyle brand, TribeTokes, which offers full-spectrum CBD vape cartridges, beauty products and other items. In addition to selling their own products, TribeTokes runs a CBD marketplace on its website, CBDizzle, which offers CBD products from other brands as well. “The website supports smaller companies that deserve to have their amazing products showcased,” Tufts said.
Going against the sales grain, Tufts and TribeTokes aren’t exclusive to e-commerce. The company also boasts a showroom in Manhattan’s Meatpacking District. “We view this as a way to create our own products as well as curate and support other brands we love,” Tufts told The Marijuana Times. In addition to product support, Tufts added how the location is close to organizations the company sponsors and participates in such as Revel, Women Grow and CannaGather.