Gallup has been conducting surveys on the public's opinion toward marijuana since the 1960s. The pollster has found that 60% of respondents now want to see cannabis legalized nationally and this is as recent as 2016. In comparison, roughly 25% approved of legalizing marijuananationwide back in 1995.
This was the year before California became the first state to legalize medical marijuana for "compassionate" use. As consumer sentiment continues to support a legal market and, more importantly, entire countries like Canada go fully legal, investors have been eyeing new opportunities that this market is offering.