Recognizing that informed consumers are vital to a healthy marketplace, the New Jersey Department of Health is allowing the six permitted Alternative Treatment Centers (ATCs) to publicly list medical marijuana prices on their websites and social media accounts.
“Medical marijuana patients should benefit from online price information just as shoppers do when they buy a car, a plane ticket or any other consumer goods,” said Health Commissioner Dr. Shereef Elnahal. “We hope that ATCs take this opportunity to communicate this information to patients. This is part of our ongoing effort to make the Medicinal Marijuana Program more consumer-friendly for patients and caregivers and less restrictive to ATCs.”
Each ATC can decide what, if any, price information to post on their websites.
“Having ATC products and pricing online makes sense because that is where the vast majority of people get their information these days,” said Jeff Brown, the Assistant Commissioner who oversees the state’s Division of Medicinal Marijuana. “This puts New Jersey’s patients and dispensaries on par with those in nearby states like Pennsylvania and Washington, D.C.”
In a letter to the ATCs today, Assistant Commissioner Brown issued clarifying guidance on a long-standing regulation regarding advertising. The guidance states that the price lists that ATCs make available to patients and caregivers can be posted on websites and via social media accounts.