Recreational Marijuana could soon be legal in New Jersey. This news has all millennials in the state pumping their fists like Pauly D from the Jersey Shore. Entrepreneurs, however, have already begun applying for licenses so they can be one of the first to open a New Jersey dispensary.
The possibility of legal marijuana in New Jersey has investors, and most college students very excited (for different reasons). And rightfully so; a report done by New Jersey Policy Perspective projects the recreational market could be worth over $1 Billion dollars in its first year alone.
Does that surprise you? I mean, if you’ve spent anytime at all in New Jersey, one thing is very clear: The people here are eccentric (read: crazy) and we’re all just trying to have a good time.
In all seriousness, if you’re considering opening a New Jersey dispensary, you are probably wondering how to develop a marketing strategy that effectively promotes your business while complying with the numerous regulations in the industry.
Advertising regulations on cannabis vary by state, and there is a lot of ambiguity due to the unprecedented nature of the industry and the fact that marijuana remains a Schedule I drug at the federal level. Here’s everything our advertising agency think you should know.