NJ's Rise Dispensaries Celebrate A 'Year Of Essential'
When the pandemic started, medical cannabis dispensaries were deemed "essential businesses" in New Jersey. Green Thumb Industries, which operates two Rise medical marijuana dispensaries in the state, said the categorization of these cannabis businesses as "essential" pushed the industry forward.
The shift from illicit to essential business helped destigmatize the industry, which is now set to expand into recreational cannabis after New Jersey voters chose to legalize marijuana in November.