Oakland-Based Harborside: Vertical Integration, California-Style
As a new industry, cannabis is evolving fast. Try to jump into the market looking at the current opportunities, and you’re going to end up behind. On day one. Every industry needs innovators and market builders. But success in cannabis takes visionary skills, as well. Take for instance the race right now to become a multi-state operator (MSOs). In most instances, bigger is better. MSOs create a larger addressable market by having a presence in several marijuana-legal states. Yet, scale comes at a cost.