Two months ago the company wasn’t even considering the deal with 4Front. Though Ethos was quick to seize the opportunity, it takes a disciplined approach to M&A. It has said “no” to many other opportunities, but it will continue to evaluate options, potentially in Pennsylvania and the rest of the Northeastern U.S.
Ethos is considering additional states to add to its footprint. The company has a pending application for a vertical license in New Jersey, as well as applications with social equity partners in Illinois.
New Jersey is an important piece of the company strategy, particularly southern New Jersey. This part of the state is a part of the Philadelphia metro area. Philadelphia, as well as Pittsburgh, will be focal points for the company, according to Scott.