But now, Black Wednesday is starting to get competition from Green Wednesday.
The day before Thanksgiving is also one of the biggest days for cannabis retailers. It's their shopping holiday ahead of Black Friday.
"They're stocking up. They want to be ready to bring something to their Thanksgiving tables or possibly discreetly relaxing before they get to their Thanksgiving tables," says Eliot Dobris of The Apothecarium Dispensary.
Business was brisk here the Apothecarium Cannabis store on Market Street.
"Just to make it through the holiday, with our four dogs, we're going to need this day," said customer tom Randall.
"It's just me, my brother and my sister, so no parents. Were just hanging out and have a great time. awesome," said Kris Rauffer, who was visiting from New Jersey.