Recreational marijuana vape product sales are suffering in the wake of a nationwide health scare that caused several deaths and hundreds of illnesses.
The shares of vape sales in California, Colorado, Nevada and Washington state’s recreational markets have declined significantly since the first vape-related death was reported in late August, according to Headset, a Seattle-based provider of data and analytics to the cannabis industry.
While vape’s share of the total recreational market in each state fluctuates from week to week, the declines fall well outside the range of normal variations.
To be clear, total dollar sales of vape products are still above where they were at the same time last year, even after the recent news of six vape-related deaths.
But vape product’s share of the market have declined, meaning consumers are moving their spending away from vape products to other categories such as flower and pre-rolls.