Like other industries, the cannabis trade is using advanced technologies to dramatically change the way it grows and sells its product to consumers.
The use of robots to grow pot and mobile marijuana cafés to gather and analyze data on users’ behavior are just two of the tech innovations that a top industry expert discussed at the Morris Chamber of Commerce meeting on June 18, held in Florham Park.
David Serrano, chief technology officer of Denver-based Harvest 360 Technologies, a management consulting firm for cannabis companies, spoke on how technology is impacting the weed business.
At the meeting, attorneys, technologists, pharmaceutical representatives, cannabis dispensary workers and others listened intently as Serrano rattled off a list of cannabis-related technologies, all transforming the way this leafy and much-maligned plant will be used to meet the widely anticipated heavy demand for both medical and adult recreational use.
The flourishing cannabis business is a boon for tech companies, which are providing everything from artificial intelligence (AI) to blockchain technologies to help grow and sell marijuana. Some published industry reports project that the cannabis business will hit around $15 billion globally this year and could more than triple that amount within the next decade.