How is a cannabis business different than say a bakery when it comes to building an operation?
Beyond the obvious – cannabis, although legal on the medicinal level in New Jersey and for adult use in other states, is still a Schedule 1 drug federally – it’s also the basic elements of establishing a business. Such as getting a loan or insurance.
“There’s an assumption that we don’t know what we’re doing and that somehow we’re less capable of running businesses than other entrepreneurs in other industries,” says Leise Rosman, Chief Operating Officer of 4Front and President of Mission, 4Front’s dispensary brand.