Exactly one month from today, millions of Canadians will be able to buy weed legally, and industry leaders across North America are racing to grab a slice of this massive new market. To this end, many major alcohol firms, including Canadian brewery Molson-Coors and American distribution giant Constellation Brands, have already made massive investments in Canada's pot industry, with an eye on bringing a variety of cannabis-infused alcoholic beverages to market.
The excitement over infused beverages is not limited to booze, though. The Coca-Cola Co. is reportedly close to inking a deal with Aurora Cannabis, one of Canada's largest cannabis producers, to create a new range of CBD-infused beverages designed to help fight inflammation and chronic pain. “It’s going to be more of the ‘recovery drink’ category,” an anonymous source said to Bloomberg. Both companies have officially declined to discuss the details of the potential partnership, but the source said that the two firms are “pretty advanced down the path” of negotiations.